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The vision 2025 which aims to elevate Indonesia wih GDP 3.8 – 4.5 T income/capita (Kem Koperasi dan UKM. 2017), then MSMEs are expected to play a role in the Indonesian economy.One of the priority programs of the Ministry of Cooperatives and SMEs since 2018 is increasing the competitiveness of MSMEs and Cooperatives since 2018 there has been an increase in the competitiveness of MSMEs and Cooperatives, and the first priority scale in the program is increasing product quality and access to marketing.
With the Covid 19 pandemic, many Indonesian MSMEs are experiencing financial and non-financial problems. The challenge for MSMEs basically includes the value of turnover, assets and existing workforce. Efforts to overcome these challenges need to be done, with the aim of increasing resilience, as well as a more productive and innovative capacity.
MSMEs need to carry out transformation through the use of digitization. Accelerating digital use in meeting consumption needs, production activities and even investment has played a major role during the Covid 19 pandemic.
The writing of this article is based on some literature reviews, and a study of other literature sources that are relevant to the existing discussion.
By looking at the reality of existing research results, as well as companies that survive during a pandemic, one of the strategic solutions for technological innovation can be a consideration for empowering and developing MSME businesses.
Today's technological innovations have transformed an ongoing system or market, with practicality, ease of access, convenience, and economical cost.
Keywords: MSMEs, technological innovation, e-commerce