THE EFFECT OF “ONE STOP SHOPPING”, LOCATIONS ATMOSPHERE STORES ON PURCHASE DECISIONS AT LIPPO PLAZA JEMBER
Main Article Content
The research objective was to determine the effect partially or simultaneously of one stop shopping,
location and store atmosphere on purchasing decision at Lippo Plaza Jember. While the sample used in this study
were 85 respondents. Data collection techniques using test instruments, classic assumption test, multiple linear
regression analysis, coefficient of determination, t test and F test.
This result showed that : (1) The one stop shopping variable has a positive and significant impact on the
purchasing decision variabel. (2) The location variable partially has a negative and significant impact on the
purchasing decision variable. (3) The store atmosphere has a positive and significant impact on purchasing decision.
Keywords : One Stop Shopping, Location, Store Atmosphere, Purchasing Decision