Main Article Content
This paper aims to identify and examine changes in business models as a response to a changing environment,
especially how micro, small and medium enterprises or MSMEs can respond to digitalization. The topic is essential to
talk about because the emergence of digital technology opens up new business opportunities and at the same time
creates various challenges. This paper discusses changes in business models from the perspective of dynamic
capabilities by showing how and under what conditions MSMEs succeed in developing and implementing digital
business models. MSMEs need strong dynamic capabilities to respond to environmental dynamics.
Keywords : Changes in Business Models, Digital, Dynamic Capabilities, MSMEs.