Supply Chain Analysis of Galangal Coffee Agroindustry in Sumenep

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Ika Fatmawati
Yuli Hariyati

Abstract

Galangal coffee agroindustry in Sumenep is the agroindustry which produce coffee products added galangal that has many benefits for health. Nowadays, people think to live healthy, the nutritional content in food and beverages is important. Galangal coffee is the product that can fulfill the market needs about healthy lifestyle. This study aims to formulate the supply chain management on galangal coffee agroindustry. The paper analyzing the formula by descriptive analysis using supply chain management and marketing efficiency. Based on the analysis, the parties that involved in the supply chain of galangal coffee agroindustry, namely, Galangal farmers, agroindustry, retailers and consumers. The most efficient distribution channel is form galangan farmers, agroindustry and consumers with 62.1% of marketing efficiency.

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References

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